Visit Kerala 2015-16
Visit Kerala 2015 is an initiative of Kerala tourism to promote the tourist destinations in Kerala was launched on 1st April 2015 with a wide varieties of events ranging from arts to sports. The campaign also conducts contests in the name “Visit Kerala Contest” for tourists who are spending their holiday in Kerala this year with special gifts and complementary vacation’s.
Kerala tourism also host tourism roadshows in major cities in India as well as abroad to market our state.
Kerala tourism will also launch a brand new theme campaign to showcase Kerala and its distinctive attractions, to strengthen Kerala’s position as ‘God’s Own Country’ and to form a destination pull. As a part of promoting Kerala’s authentic cuisines, food festivals will be conducted in cities like New Delhi and Mumbai. There will be online campaigns and contests to promote 2015 as the best time to visit Kerala by highlighting the events and festivals. To get the attention of travelers a comprehensive events and festival calendar will be released.
‘Kerala – Home of Ayurveda’ campaign will also be launched in selected national and international markets and former World number one women’s tennis player Steffi Graf has been chosen as the brand ambassador of Kerala Ayurveda.
Visit Kerala 2015 which has been announced by Kerala tourism department is mainly focusing on incentives, cultural festivals, meetings, weddings, conferences and other special events. Spice routes, muziris heritage, responsible tourism and Ayurveda are being aggressively promoted by Kerala tourism as part of Visit Kerala 2015-16 with a vision to promote Kerala as a tourist hub
Abad hotels and resorts conducted road shows as a part of visit Kerala 2015 campaign to educate the travel partners about the campaign as well as to provide information. Group has recently launched houseboats which will operate from Alappuzha the “Venice of the east”. The backwaters and inland waterways are the best tourist attraction in Kerala.
A house boat cruise in these backwaters is a memorable experience. Guests can choose a day cruise, or overnight stay. Canoe boating and fishing activity is also provided to the guests on request. A three bedroom serviced villas on the light house beach kovalam will also be operational from October onwards.